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February 14, 2007

Interactive Film

Mini

Flash has enabled us to get video online for a while now. It's great to see it used as a creative and innovative way for users to interact with a brand. glue are the most respected digital agency in the UK (official). You may have seen some excellent mini cooper ads, well that was them.

The Ave a Word campaign is for a special beefed-up mini cooper that is for manly men, men who are not in touch with their feminine sides, men like Dave who refuse to wear gloves. Apparently mini's haven't been selling all that well to this type of man. Ave a Word is a viral that really engages male users and their mates using personalised video clips compiled from a database according to a few personal details. The video is all shot especially for broadcasting on the web too, so it doesn't look like rubbishy youtube footage.

I did one for Dave and heard him laughing from his gut a few times, and he was also bamboozled with the cutting edge technology - very impressive indeed.

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February 14, 2007

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