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April 25, 2007

Apple Wins Design Award, But not for its products!

Apple wins design award – not exactly shocking news these days. But how about this: Apple has won Creative Review’s first Design Studio of the Year award, but NOT for its products.

This award is for its graphics and packaging. Apple, it seems understands that the packaging of its products is all part of the experience. Opening, for example, a MacBook is a piece of theatre.

Everything inside is made with care and attention to detail. Just comparing the average Apple box with one of its competitors’ tells you all you need to know about the differing values of the brands. Just one quibble though – all that polystyrene is lovely to look at, but we hope that greener alternatives are on the way.

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« Understanding users, anywhere, anytime | Main | 'The Ride of Life' »

April 25, 2007

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