March 04, 2008

If Saul Bass did the titles for Star Wars

A nice little genre mash up :)

April 23, 2007

mymovie mashup

Mymoviemashup MySpace has partnered with Vertigo films and Film 4 to launch mymovie mashup. The hunt for a director is on, and there are over 500 submissions already which isn't surprising when there is over £1 million budget for this feature. This is part of a ten "act" submission where they are looking for everything from cast to distribution.

Also, It's good to see a well executed customisation of their MySpace homepage. It immediately caught my attention and i was clicking around for more info straight away. Hmm, how did they get rid of that banner ad in the header?!

March 12, 2007

Helvetica celebrates its 50th birthday

Filmposterhelvetica I found this one while looking at the line up for this years SXSW festival. Helvetica, set to get it's premiere at the festival, is a feature length documentery looking at global visual culture and the proliferation of one typeface  as part of a larger conversation about the way type affects our lives.

This got me to thinking why our beloved Helvetica Neue exists?

Answer: Through its popularity Helvetica needed a more consistent set of  weight and widths and in 1983 Linotype set about creating a reworking of the classic. More geekery here.

February 14, 2007

Interactive Film

Mini

Flash has enabled us to get video online for a while now. It's great to see it used as a creative and innovative way for users to interact with a brand. glue are the most respected digital agency in the UK (official). You may have seen some excellent mini cooper ads, well that was them.

The Ave a Word campaign is for a special beefed-up mini cooper that is for manly men, men who are not in touch with their feminine sides, men like Dave who refuse to wear gloves. Apparently mini's haven't been selling all that well to this type of man. Ave a Word is a viral that really engages male users and their mates using personalised video clips compiled from a database according to a few personal details. The video is all shot especially for broadcasting on the web too, so it doesn't look like rubbishy youtube footage.

I did one for Dave and heard him laughing from his gut a few times, and he was also bamboozled with the cutting edge technology - very impressive indeed.

January 19, 2007

Do you dream of posters?

Stephenchan Don't Panic the flyer distribution peeps are running a poster competition with Warner Brothers to promote the release of Michel Gondry's new film The Science Of Sleep. All poster entries can be viewed on the Don't Panic website and voted for by yourselves. Winning designs will be exhibited at The Curzon Cinema and all entrants will be invited to the pre-release viewing. There's still time to enter...

November 24, 2006

What the F**K Is Parkour? takes gold

The Smalls  announce their winners after taking it to the Apple Store.

October 24, 2006

Motionposter

Works like the good old fashioned flipbook. Place each frame of intended ad at intervals throught the underground. The window acts as the screen and the train itself triggers a light to illuminate the relevant frame to watch. AAP site has loads of other cunning ways to get your message across, for example, escalator handrail ads where you scan a barcode into your phone to get more info. Both media would stand out amongst the more traditional advertising down the tube.

Motionposter

October 19, 2006

new Colour like.no.other ad

Fireworks, explosives and tonnes of paint. It took over 300 people 10 days to do this shoot for the next sony bravia ad. It had to be special to be able to follow the San Francisco bouncing balls, so they went to sunny Glasgow - so it's got a more gritty attitude than the balls, and the hit of colour is more intense. Yet again, everything you see actually happens - no shortcuts or CGI. The sequence is directed by Jonathan Glazer who's worked with bands like massive attack and radiohead, thru to full length feature films. The Making Of section on the site is essential viewing.

Sonybravia2_2 Sonybravia1_1 Sonybravia3_1 Sonybravia4_1

October 16, 2006

Showing off their Smalls!

Logoyellow



The winners of the inaugural Smalls awards, which, as the title suggests, aim to celebrate filmmaking for mobile phone or iPod video screens, have been announced.

The Smalls are initiated by design and production company Devilfish, and are the latest example of a creative company using a competition for subtle promotion of its services, as well, of course, as a means of showcasing new talent to the ad and production industries.

www.thesmalls.tv

October 03, 2006

Make Prime Speak

Trans_eye
I'm showing my age here (27), but for those members of the team young enough to remember the Transformers, they are making a comeback with their big screen debut next spring/summer. As well as checking out the teaser trailer, why not submit a line for the Leader of the Autobots, Optimus Prime, to say in the moive. Your chance to be famous.

Transformer Movie
How about "Enuff is Enuff...I've had it with these Mutha F***in Decepticons on this Mutha F***in plane"

Also, for the classic theme tune, with a bit of a hip hop remix, head over to transformers.com

March 04, 2008

April 23, 2007

March 12, 2007

February 14, 2007

January 19, 2007

November 24, 2006

October 24, 2006

October 19, 2006

October 16, 2006

October 03, 2006

-->
If you would like to receive the po-bo blog email digest please enter your email address below